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iPhone Duo

Hello, hello.

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iPhone Duo, Star White colour, held by a hand in closed position, outer display shown, iOS home screen with apps and widgets.

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy colour (dark red), back exterior, Pro Fusion camera system at top, Apple logo in centre, Side exterior, Side button, Camera Control, the word Pro written in large silver coloured text and glowing with a blue and pink neon effect

Apple HomeView

Designed for life at home.

Available from 13.11

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Multiple Apple HomeView devices, shown in an assortment of colours, highlighting a variety of colourful screens

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

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Two Apple Watch Series 12 devices, aluminium case, dark bronze colour, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Watch Ultra 4

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural colour, right exterior, Digital Crown, raised side button, digital watch face, translucent grey Ocean Strap

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue colour forming arrow shape, emphasising narrow profile

MacBook Pro

Now with M5, M5 Pro and M5 Max.

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MacBook Pro positioned into the shape of a V, referencing the M5 chip family

Apple Trade In

Get credit when you trade in iPhone 13 or higher.Get credit when you trade in iPhone 13 or higher.2

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Hands exchanging trade-in iPhone 16 Pro in white titanium colour with silicone case, stickers on back exterior, for new iPhone 18 Pro in burgundy colour (dark red) in the box.